36x — A headless commerce storefront on Medusa and Next.js

A headless storefront where the catalogue reads like a lookbook and checkout never interrupts.

Sector: Fashion & e-commerce
Year: 2026
Platform: Web · Branding
Scope: Brand identity, Art direction, UX & UI design

Overview

36x is a fashion storefront we built on Medusa and Next.js — a fully headless commerce stack with editorial product pages, region-aware pricing and a checkout that stays out of the way of the clothes.

The challenge

Template storefronts make every brand look the same. 36x needed lookbook-grade art direction on top of real commerce plumbing — multi-region carts, live inventory and promotions — without trading away performance.

Our approach

Medusa gave us the commerce engine; Next.js gave us total control of the front of house. We designed collection pages as editorial spreads, kept the cart as a quiet slide-over, and let Stripe-powered checkout finish in three steps.